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Paid Ads Strategy • Built around SMART goals

An individualized paid ads plan — not a template.

We build your ad mix based on (1) the outcome you want (SMART goals), (2) the content you actually have or can create fast, and (3) a budget that supports testing, learning, and scaling without waste.

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SMART Goals: calls, forms, booked jobs, or pipeline growth
Content availability: what you have + what we can produce quickly
Budget logic: test → learn → scale (tracking-first)
Google Ads • High-intent search traffic

Google Search Ads

Capture people actively searching for your service in Arizona, the Southwest, or nationwide. We build keyword + landing page alignment so you pay for intent—not noise.

Google search advertising example for Serenity Media in Phoenix Arizona
Search • Calls • Forms
Example: search ad strategy built for high intent keywords and measurable calls/forms.
What we build
• Keyword + intent structure (service / city / “near me”)
• Ad copy + extensions (calls, sitelinks, snippets)
• Landing page alignment (offer → page → CTA)
• Conversion tracking (calls + forms + lead quality)
• Ongoing optimization (negative keywords, bids, tests)
Lower wasted spend
More qualified calls
Clear reporting
Request a Google Ads Plan Call About Google Ads
Best for: services with clear demand + urgent intent (calls/forms).
Meta Ads • Demand creation + retargeting

Facebook + Instagram Ads

Great for awareness, offers, seasonal promos, and staying in front of people who visited your site. We build ad creative + targeting + conversion routing that feels natural—not spammy.

Facebook and Instagram advertising example from Serenity Media
Awareness • Offers • Retargeting
Replace with: ad creative mockups (1080×1350 / 1080×1920) or results dashboard.
What we build
• Campaign structure (prospecting + retargeting)
• Creative system (reels/stories/feeds) + iteration
• Audience strategy (local, interest, lookalike)
• Landing page + offer alignment (reduce drop-off)
• Conversion tracking + event setup
More branded demand
Lower cost per lead
Better follow-up timing
Request a Meta Ads Plan Text About Meta Ads
Best for: brand lift + seasonal promos + retargeting to convert warm traffic.
Video / Pre-roll • Awareness + warming + retargeting

Video + Pre-Roll Ads (YouTube & TikTok)

We use video when trust needs to happen faster than a headline can do it. The channel depends on your audience, the content you have, and how aggressive we can be with testing.

Video advertising example for YouTube and TikTok pre-roll
Pre-roll • Shorts • UGC
Example: pre-roll placement, short-form hook strategy, and multi-platform video deployment.
How we decide (and when we use each)
YouTube Best when credibility matters
• Use for: awareness + trust + retargeting warm traffic
• Works well with: clean 15–30s explainers, testimonial cuts
• Goal fit: lift branded searches and assist conversions
TikTok Best when testing speed matters
• Use for: rapid hook testing + mobile-first demand
• Works well with: 9:16 UGC-style, fast edits, strong hooks
• Goal fit: quick winners → scale angles that convert
Hook map + angles
Channel mix plan
Retargeting loop
Request a Video Ads Plan Call About Video
Best for: speeding up trust and improving conversion rates with warm traffic + retargeting.
Display • Retargeting • Warm traffic conversion

Display Ads + Retargeting

Most visitors don’t convert the first time. Retargeting keeps your brand present and brings warm traffic back when they’re ready.

Retargeting ads example across Google and Meta platforms
Retarget • Remind • Convert
Example: retargeting banners + audience routing (site visitors, engaged users, video viewers).
What we build
• Audience definitions (site visitors, engaged users, video viewers)
• Frequency control (avoid “annoying”)
• Creative variants (reminder + proof + offer)
• Landing page or direct-to-call routing
• Reporting on assisted conversions and lift
More return visits
Lower blended CPL
Better closing rate
Request a Retargeting Plan Call About Retargeting
Best for: getting more from your existing traffic + converting warm audiences efficiently.
Fast response • Clear next steps • Built for conversion

Ready to build the next smart move?

Tell us what you’re trying to accomplish and we’ll map out the fastest path based on your goals, content, and budget. If it’s urgent, call or text — we’ll jump in.

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Built for mobile-first performance • Tracking-first systems • Optimization that compounds
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